Kankakee County’s Economic Alliance launches revamped website
The Economic Alliance of Kankakee County unveiled its newly redeveloped website — kankakeecountyed.org — to the public earlier this month after a redesign by Bourbonnais-based LinkPoint Media and accompanied by numerous enhancements and upgraded potential for user interaction.
“Our key message to prospective investors in our community is that Kankakee County is industrially vibrant, with significant growth capacity,” Tim Nugent, the alliance’s president and CEO, said. “We are well-positioned from all angles…to attract more (business) to this community, and the new website will be a primary means to start those conversations.”
Nugent specified many sectors -- including food processing, warehousing and logistics, energy projects, metals manufacturing and bioscience -- adding that Kankakee is ideally positioned, both geographically and structurally, to handle business growth. Located 50 miles south of Chicago along I-57, the community is in close proximity to intermodal transportation and connectivity.
Kankakee, home to a wide variety of enterprises, including Fortune and Global 500 firms, achieved over $1 billion in capital investment for fiscal 2014 and 2015.
“With the correct design, development and search engine optimization strategies, an economic-development website is the most efficient and effective generator of leads from around the world,” Lisa Wogan, the alliance’s director for marketing and business attraction, said. “(T)his powerful tool will help us to reach 25,000 website visits, 100 new qualified prospect conversations and at least 10 site-selector visits annually to our community.”
The Economic Alliance is a public/private partnership supporting job creation and economic expansion through an improved local business atmosphere. It works in conjunction with Kankakee County’s 2014-19 long-term plan, the Comprehensive Economic Development Strategy (CEDS).