Parkhurst's committee spent the most on media buy: 11/1-11/8 in the quarter, with 31.7% of this total ($123,845) going to Wls in Chicago. Table 1 below shows the distribution of how Parkhurst's committee spent its money in the fourth quarter.
Table 1: Fourth-quarter spending by purpose
Purpose
Amount
Percent of total spending
Media buy: 11/1-11/8
$390,776
34.1%
Media buy: 10/25-10/31
$286,225
25%
Media expenses
$240,951
21%
Media buy: 10-25 to 11-8
$71,112
6.2%
Media buy expense
$44,817
3.9%
Media buy sys 1244
$30,090
2.6%
Mail design, printing & postage
$19,282
1.7%
Media buy sys 1244 10/25-10/31
$15,045
1.3%
Media buy expense: 11/1-11/8
$15,045
1.3%
Telephone polling
$11,764
1%
Rent
$5,100
0.5%
Consulting
$3,795
0.3%
Digital advertising
$2,000
0.2%
Payroll
$2,000
0.2%
Office supplies
$1,268
0.1%
Computer purchases
$640
< 0.1%
Postage
$611
< 0.1%
Election day expenses
$464
< 0.1%
Mileage - september
$405
< 0.1%
Internet & telephone
$388
< 0.1%
Telephone & internet
$348
< 0.1%
Mileage expenses
$333
< 0.1%
Mileage - august
$320
< 0.1%
Campaign office supplies
$283
< 0.1%
Campaign meeting
$261
< 0.1%
Utilities
$255
< 0.1%
Bank charges
$245
< 0.1%
T-shirts
$229
< 0.1%
Election day meals
$177
< 0.1%
Internet & phone
$164
< 0.1%
Office equipment
$155
< 0.1%
Cell phone - august
$148
< 0.1%
Staff meeting
$131
< 0.1%
Volunteer meal
$114
< 0.1%
Cell phone - september
$112
< 0.1%
Cell phones
$112
< 0.1%
Volunteer meeting
$105
< 0.1%
Advertising
$101
< 0.1%
Magazine advertising
$89
< 0.1%
Volunteer caller meals
$75
< 0.1%
Campaign meeting meal
$59
< 0.1%
Campaign meals
$43
< 0.1%
Table 2 below shows the top 25 largest single expenditures during the quarter.
Table 2: Largest expenses of the fourth quarter
Recipient
Date
Amount
Purpose
Wls
2016-10-24
$123,845
Media buy: 11/1-11/8
Wmaq
2016-10-24
$91,077
Media buy: 11/1-11/8
Wls
2016-10-24
$88,378
Media buy: 10/25-10/31
Wls
2016-10-13
$74,800
Media expenses
Strategic Media Services
2016-10-24
$71,112
Media buy: 10-25 to 11-8
Wmaq
2016-10-24
$67,575
Media buy: 10/25-10/31
Wbbm-am
2016-11-03
$66,576
Media buy: 11/1-11/8
Wmaq
2016-10-13
$59,160
Media expenses
Wgn
2016-10-24
$58,607
Media buy: 11/1-11/8
Wbbm-am
2016-10-24
$43,371
Media buy: 10/25-10/31
Wgn
2016-10-24
$41,650
Media buy: 10/25-10/31
Wfld
2016-10-24
$41,140
Media buy: 11/1-11/8
Wfld
2016-10-13
$35,742
Media expenses
Wgn
2016-10-13
$33,150
Media expenses
Strategic Media Services
2016-10-13
$27,725
Media buy expense
Wbbm-am
2016-10-13
$25,031
Media expenses
Wfld
2016-10-24
$21,292
Media buy: 10/25-10/31
Wciu-tv
2016-10-24
$20,357
Media buy: 10/25-10/31
Coleman Printing Company
2016-10-13
$19,282
Mail design, printing & postage
Comcast Systems
2016-10-17
$15,045
Media buy sys 1244
Comcast Systems
2016-10-07
$15,045
Media buy sys 1244
Comcast Systems
2016-10-24
$15,045
Media buy sys 1244 10/25-10/31
Comcast Systems
2016-10-24
$15,045
Media buy expense: 11/1-11/8
Strategic Media Services
2016-11-03
$12,300
Media buy expense
Victory Phones
2016-11-02
$11,764
Telephone polling
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